Advertising specifications

Video Formats

Video delivered through standard ad units is the most common video advertising format on the web, providing advertisers with maximum reach.

In-banner features include:

• Compatible with all third party rich media vendors
• Ability to adapt any video asset to in-banner format
• Available across 85% of display network
• Behavioral, geo, demo, content targeting
• Optimize to CPA or CPC goals

In-stream

Also known as pre-roll and post-roll, in-stream ads are part of video content that users have requested, providing advertisers with a highly captive audience. In addition to video spots, advertisers may insert rich media or banner creative into video players.

In-stream features include:

• Companion banners appear alongside in-stream ads and remain on the page for the entire time a consumer views video content
• Video, rich media, or standard ad banner formats up to 30 seconds
• Pre-roll or post-roll placement
• Behavioral, geo, demo, content targeting
• Ability to optimize to CPA or CPC goals
• Encoding, compressing and creative services
• CPC Pricing

IAB Standard Ad Formats

In-Page Units			Recommended Maximum Initial Download Fileweight GIF/JPG	Recommended Animation Length (Seconds)
Medium Rectangle (300x250)	Standard	Expandable	40K	: 15
Rectangle (180x150)	Standard	Expandable	40K	: 15
Wide Skyscraper (160x600)	Standard	Expandable	40K	: 15
Skyscraper (120x600)	Standard	Expandable	40K	: 15
Leaderboard (728x90)	Standard	Expandable	40K	: 15
Banner (468x60)	Standard	Expandable	40K	: 15
Half Page (300x600)	Standard		40K	: 15

Please note: The Expandable links above will redirect to a different website where examples of these banners can be viewed. 

Over or Between the page Units
Interstitial (728x600)
Pop-Under (720x300, max 800x600)
InVue

 

Mobile Advertising

Mobile banner advertising is a universal color graphics ad unit displayed on a Mobile Web site. The universal Mobile Web Banner Ad is defined as a still image intended for use in mass-market campaigns where the goal is a good user experience across all mobile phone models, network technologies and data bandwidths.

In some cases, particularly in Europe, animated Mobile Web Banner Ads may be available for supplemental use in campaigns to convey a rich media experience. All Mobile Web Banner Ads must be clickable by the end user and may be placed in any location on a Mobile Web site.

Supplementary, a Mobile Web Banner Ad can be followed by a Text Tagline Ad to emphasize the clickable character of the ad unit.