Audience targeting

AdMetrics Media offers a wide selection of targeting parameters that can be used individually or together to maximise results.

These include

Geography / Geo Targeting

  • Region
  • Country
  • Countries
  • Global

Browsers

Desktop browsers

  • Internet Explorer
  • Firefox
  • Chrome
  • Safari
  • Opera
  • Other

Mobile browsers

  • iPhone / iPod - Apple
  • Android – Google
  • Blackberry – RIM
  • Opera – Telenor
  • NetFront – Access Co.

Audience demographics

  • Male age
  • Female age
  • Total audience age
  • Household income
  • Household size
  • Children
  • Social grade
  • Total unique visitors
  • Average daily visitors
  • Audience duplication
  • Cross visiting

Channel targeting

  • Auctions
  • Automotive
  • Business / Finance
  • Business to Business
  • Career Services and Development
  • Community
  • Conversational Media
  • Corporate Presence
  • Directories / Resources
  • Education
  • Entertainment
  • Government
  • Health
  • ISP
  • Games
  • Gambling
  • News / Information
  • Portals
  • Real Estate
  • Regional / Local
  • Retail
  • Search / Navigation
  • Sports
  • Technology
  • Travel
  • Services
  • Telecommunications